On July 20th Avaya announced new and enhanced capabilities across several of its AURA product family areas including messaging, contact centers, enterprise voice telephony, conferencing, session managers and border controllers and communications-enabled business applications. While the flurry of activity was impressive because of its shear breadth and depth, those announcements most relevant to Customer Interaction Group, given our customer care focus, have to do with contact center application enhancements and the incorporation of the related planned Nortel product line into the Avaya Contact Center Suite that will take the company and its merged customer base into the future.
Not surprisingly, as outlined by Jorge Blanco, Avaya’s VP Product Marketing, Contact Center Solutions, Avaya’s forward thrust in contact centers will focus on “experience management” or, in other words, the management of the customer’s overall experience as he/she move through multimedia interactions with an enterprise. The newly-announced Avaya AuraTM Contact Center is a multimedia contact center application designed to more effectively deal with multiple streams of customer information channels including voice, e-mail, web chat, and instant messaging/short message service (SMS) and standardize interactions across customer access channels. The new offering was designed to simultaneously improve the midsize enterprise’s ability to manage customer service while enhancing the end user’s experience. continue reading…
